Role Overview

This role requires ownership, initiative, and follow-through. As the Head of Growth, you will define our marketing approach and lead its execution. You’ll decide what needs to be done, in what order, and with which tools or collaborators.

You will lead outbound campaigns, build systems for inbound marketing, and drive demand through content, outreach, partnerships, and performance channels. This is a builder role. There is no playbook. You will create the plan, set priorities, and make things happen.

You will work closely with the CEO and have a clear view of business goals. When support is needed, you will identify it. Whether that means hiring contractors, finding freelancers, or recommending new tools, we’ll help you get what you need to succeed.

Location Requirement: Candidates must be able to work standard business hours in USA Eastern Time.

Requirements

1. You’ll be asked to share samples of your work, so have a few ready to walk through.
2. We’ll also request references and plan to contact them. Be ready to make introductions.

Responsibilities

Marketing Strategy and Planning

• Create and manage our marketing roadmap
• Prioritize initiatives based on impact and available resources
• Align marketing efforts with business goals and revenue targets
• Develop and manage the annual marketing budget, including forecasts and spend planning

Outbound Marketing

• Lead outbound efforts including cold email, direct outreach, LinkedIn campaigns, and paid media
• Write or oversee outbound messaging in collaboration with internal stakeholders or contractors
• Track and optimize performance to improve response and conversion rates

Inbound Marketing

• Oversee the creation of content such as blog posts, case studies, and downloadable assets
• Manage SEO efforts and coordinate with technical support to improve visibility
• Build and manage email workflows and lead nurturing systems to convert top-of-funnel traffic

Performance Reporting

• Track and report on key marketing metrics including lead volume, customer acquisition cost, conversion rates, and return on investment
• Build dashboards and summaries to keep leadership informed
• Use performance data to identify trends, detect issues, and adjust strategies

Resource and Vendor Coordination

• Manage relationships with freelancers, agencies, or contractors involved in design, content, or ad execution
• Own the implementation and use of marketing tools and platforms
• Ensure that projects stay on schedule and produce measurable results

Qualifications

• Minimum 5 years in marketing roles, preferably in small companies or startups
• Proven ability to lead initiatives, make decisions, and own outcomes.
• Strong writing skills across outbound messages, web copy, and strategic communication
• Hands-on experience running campaigns, launching content, and testing marketing channels
• Previous ownership of a marketing budget and understanding of cost versus impact
• Proficient with HubSpot, Apollo, Notion, Google Workspace, and LinkedIn Sales Navigator
• Strong decision-making skills and ability to adjust quickly when conditions change
• Clear communicator who can present ideas and report outcomes to senior leadership

Key Qualities and Skills

• Strategic and resourceful. You know how to get results without overspending
• Builder mindset. You create systems and processes that scale over time
• Forward-thinking. You consider future structure and team needs while solving current problems
• Direct communicator. You focus on clarity and action
• Data-driven. You make decisions using results, not guesses
• Independent and accountable. You take initiative, follow through, and surface issues early
• AI-aware. You use AI to increase speed and quality without losing the human element

Compensation and Benefits

• Compensation ranges from $2,500 to $3,500 per month, depending on your experience and qualifications.
• 15 paid working days of vacation per year
• Full-time role with approximately 40 hours per week, Monday through Friday. We are big on work/life balance.
• Standard USA business hours (required)

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