Analista de Tasa de Conversión

We’re looking for someone who understands performance marketing — not just writing, but how messaging impacts behavior and revenue.

Required

• Experience working with direct-to-consumer (DTC) brands, funnels, or performance marketing environments
• Strong understanding of conversion psychology (offers, objections, hooks, positioning)
• Comfortable analyzing metrics and making decisions based on data trends
• Experience running or participating in A/B tests
• Ability to write clear, concise, conversion-focused copy
• Familiarity with Shopify or funnel builders (ClickFunnels, Replo, PageFly, etc.)
• Comfortable implementing changes directly or coordinating implementation
• Clear written English communication

We operate a direct-to-consumer e-commerce business built around funnels, lifecycle email, and data-driven marketing. Our growth comes from continuously improving how users move from visitor → lead → customer → repeat buyer.

You’ll be joining a small performance team made up of developers, designers, and marketers working together to increase revenue per visitor — not just traffic. We prioritize experimentation over opinions and rely heavily on split testing, messaging refinement, and offer iteration to improve conversion rates and AOV.

This role is central to that process. Instead of executing isolated copy tasks, you’ll help shape hypotheses, analyze behavior, and refine the customer journey across product pages, landing pages, checkout flows, and email sequences.

We care more about learning velocity than rigid processes — ideas are tested quickly, results are shared openly, and improvements are implemented continuously.

You will own the continuous improvement of conversion performance across our store and funnels. This is a hands-on role — not just planning experiments, but helping implement and launch them.

Your responsibilities include:

• Analyze daily and weekly performance metrics (conversion rate, AOV, funnel drop-off, email engagement)
• Identify opportunities and form testable hypotheses
• Plan and launch A/B tests across landing pages, product pages, offers, and email flows
• Write and refine headlines, hooks, messaging, and offers
• Improve checkout flow and upsell structure to increase average order value
• Optimize lifecycle email performance (subject lines, structure, timing, segmentation)
• Implement tests directly when possible (Shopify, page builders, email platforms)
• Coordinate with developers/designers when technical implementation is required
• Monitor experiment results and document learnings
• Continuously iterate based on real user behavior, not assumptions

Success in this role is measured by measurable improvements in conversion rate, revenue per visitor, and AOV — not volume of tasks completed.

We’re looking for someone comfortable working with data regularly and making ongoing decisions based on performance trends.

• Basic technical understanding (HTML/CSS awareness, page builders, or willingness to learn)
• Experience improving AOV through upsells, bundles, and offer structure
• Lifecycle email optimization experience (subject lines, flows, segmentation)
• Familiarity with analytics tools (GA4, Hotjar, PostHog, Triple Whale, or similar)
• Experience working with remote or async teams

We value problem solvers who take initiative — someone who doesn’t wait for instructions, but looks at data and proposes improvements.