Why should you apply?

We use digital marketing to help charities fundraise online. If you want to use your creative strategist skills to actually make an impact on the world then this is for you. And when we say we make a difference, we literally mean it. Our team fundraises to feed orphans, heal the sick, empower refugees and so much more. You will help bridge the gap between our Media Buyers and the Creative Team to ensure content is based on detailed research and thoroughly tested results in amazing performance and ROAS. FREELANCE AND FULL-TIME POSITIONS AVAILABLE.  

So what are we looking for?

• You understand what converting ad creatives looks like
• You can brief a team to bring your creative vision to life
• You’re obsessed with all things social and are constantly studying the latest trends
• You have experience in analysing ad performance including A/B testing
• You can share examples of how your content reduced CPA and increased AOV
• This is NOT a Graphic Designer role - this is a Creative Strategist role

The Basics

• We have 2 positions available: freelance and/or permanent full-time
• Fully Remote (we will provide a coworking space in your local area)
• Fluent in English (reading, writing & speaking)
• 2 Month probationary period
• £1000-£1500 monthly salary
• Must be available during UK hours but flexible working hours
  
  

About The Role

Deep Research

• Build and send the Customer Survey to clients' email lists
• Analyse survey responses and extract digestible takeaways to help guide the ad creatives
• Research client competitors to inspire ad creatives, key messaging and funnel-building
• Conduct social listening to see what people are saying about the client's brand and niche

Creative Direction and Key Messaging

• Build and test offers, bundles and pricing structures
• Create key messaging and creative themes to test
• Identify trending creatives to implement (e.g. ugly ads, Us vs. Them, POV, etc)
• Deep dive into clients existing content to select content we can reuse and remix
• Collect content from clients and assess what can be used and edited
• Identify and test hooks and document the learnings for future usage
• Bridge the gap between the creative team and the strategy team by ensuring all decisions are data-driven and based on proven results.

Reporting and Ad Analytics

• Share the performance of ad creatives with the creative team
• Provide a detailed analysis of why creatives are working well and provide suggestions for the creative team on how to implement learnings
• Oversee creative testing and ensure content is optimised
• Provide Account Managers with the information and learnings they need to present to clients  

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