Especialista en Mercadeo de Crecimiento (Adquisición Pagada) -> Mercadólogo de Crecimiento La respuesta es: Mercadólogo de Crecimiento

• 2–5+ years of hands-on growth marketing or paid media experience at a DTC company with direct ownership of customer acquisition outcomes.
• Proven success in end-to-end paid acquisition campaigns (not just strategy), with hands-on experience managing mobile app campaigns.
• Strong background in mobile-first products or apps, and a solid understanding of paid media platforms, performance metrics, and optimization levers.
• Experience with attribution tools and customer journey analytics (e.g., Singular); ability to translate data into clear, actionable steps.
• Analytical mindset, independent worker who owns results, and comfort operating in a fast-paced environment.
• Experience in fintech or regulated industries is a plus but not required.

At Dovly AI, we are building a leading AI-powered credit engine that helps individuals monitor, build, and protect their credit. Our mission is to simplify credit management through cutting-edge technology and user-friendly tools, enabling financial well-being for everyone. You will play a pivotal role in shaping our user acquisition strategy for a fast-growing fintech platform, collaborating with product, marketing, and creative teams to drive scalable growth across paid channels. This role sits at the intersection of performance marketing, data analysis, and product optimization, contributing directly to revenue and user base expansion.

• Plan, launch, and manage paid acquisition campaigns across channels (Meta, Google, TikTok, and other relevant platforms).
• Own day-to-day campaign setup, optimization, testing, and scaling with a data-driven mindset.
• Monitor and optimize performance on KPIs such as CPA, ROAS, LTV, and CAC; run structured tests on audiences, creative, messaging, bids, and budgets.
• Collaborate with creative and content teams to develop and iterate ad creative based on performance insights; work with product and marketing to optimize landing pages, onboarding flows, and conversion paths.
• Maintain accurate attribution and measurement using tools like Singular; ensure data integrity across channels and inform budget allocation and testing priorities.
• Identify and test new acquisition channels, formats, and tactics to unlock incremental growth; continuously improve efficiency and scale what works.
• Ensure campaigns comply with finance and credit space regulations and platform policies.

• Familiarity with advanced attribution modeling, incrementality testing, or cohort analysis.
• Experience scaling spend efficiently across multiple paid channels.
• Experience collaborating with a Creative Strategist to test high volumes of creative (dozens of creatives per week) in a performance-driven setting.