We are seeking a strategic, research-driven SDR to support outbound sponsorship efforts for a portfolio of athlete and creator partnerships. This is not a high-volume, call-heavy SDR role; it requires thoughtful research, tailored messaging, and a genuine interest in sports marketing, NIL deals, and sponsorship ecosystems. You will target brand marketers, sponsorship leads, and campaign managers, crafting compelling narratives that resonate with each opportunity. You’ll work with cross-functional teams to refine campaign positioning and ensure timely follow-ups, while keeping CRM data clean and up-to-date. The ideal candidate is curious, proactive, and capable of operating effectively in a remote, asynchronous environment.
Required skills include strong written English, excellent communication, and the ability to translate market and athlete relevance into persuasive outreach. An understanding of sports marketing, influencer marketing, and sponsorship dynamics is highly desirable. You should be comfortable working independently, managing multiple opportunities, and collaborating with a distributed team to meet ambitious sponsorship goals.
Variacode partners with high-growth U.S. companies to build dedicated, embedded teams across LATAM. You’ll join a U.S.-based boutique athlete and talent branding agency representing professional athletes, collegiate athletes, content creators, and public figures. The role focuses on building outbound sponsorship pipelines for talent-led campaigns, including brand deals, events, activations, and long-term partnerships. You’ll work closely with the internal talent marketing team, performing thoughtful research, crafting highly personalized outreach, and helping shape campaign strategy and talent selection. This position emphasizes quality over volume, requiring strategic thinking, trend awareness, and careful targeting aligned with sponsor objectives.
You will maintain CRM records, track prospect status, and coordinate with senior talent marketing leadership to book introductory calls and advance sponsorship conversations.
- Research and identify brand decision-makers aligned with specific talent and sponsorship opportunities.
- Craft personalized outbound outreach via email and LinkedIn to brand marketers, agencies, and campaign leads.
- Track, qualify, and follow up with prospects to book introductory calls for senior talent marketing leadership.
- Collaborate with the team on talent selection, campaign positioning, and outreach timing.
- Stay informed on brand trends, athlete relevance, and emerging sponsorship categories.
- Maintain accurate CRM records and prospect status updates.
- Adapt messaging for a fast-paced, startup-style environment with async communication.
Passion for professional or collegiate sports. Prior experience working with athletes, creators, or entertainment brands. Experience in NIL deals, sports marketing, or influencer campaigns. Familiarity with prospecting tools, CRM platforms, and data-driven outreach strategies. A proactive, entrepreneurial mindset with comfort in non-scripted, adaptive messaging.
